Breil Milano International Website

Category
Branding, Web
Tags
Breil Milano
About This Project

 

THE BRIEF

In 2007 Breil Milano went through a radical repositioning toward the luxury segment of the market, moving from steel watches and jewelry to gold ones, and featuring Charlize Theron as TV ad testimonial. The new positioning required a new corporate website that could convey the premiumness of the brand.

 

THE SOLUTION

A fully animated, database-driven website, where products and pictures are shown as if reflected on metallic / gold surfaces. The website went online in 7 different languages, with a product catalogue diversified for over 30 countries.