Bulgari “Wishes full of colour” logo and Instagram post design

Category
Advertising, Branding, Promotion
Tags
Bulgari
About This Project

 

THE BRIEF

For the holiday season of 2016 Bulgari decided for the first time to adopt a unified communication message for their social media channels and flagship stores. The headline “Wishes full of colour” needed to be developed into a logo that conveyed Bulgari’s elegance and incorporated the fireworks that would be part of the in-store decorations for the holidays. Also, the client wanted to convey some key messages on Instagram and asked for a typographic graphic design that would be consistent with the brand and the campaign.

THE SOLUTION

Hiring one of Italy’s most renown calligraphers to design the logo, then carefully adapt it for all the different usages required by the client, then designing the typographic posts that would be used on Instagram.