La Roche Posay CRM program branding and strategy

Category
Branding, Copywriting, CRM, Video
Tags
La Roche Posay
About This Project

 

THE BRIEF

To create a powerful CRM web platform for cosmetic brand La Roche Posay, who specializes in products for sensitive skin

 

THE SOLUTION

“Sense Me”, a platform with many different intiatives to engage customers and recruit new prospects. The first welcome DEM after the subscription to the program would feature the picture of a customized packaging showing the name of the customer, enhancing the feeling of a personal connection between brand and customer. After some months into the program customers would be asked to answer the question “What is sensitivity to you?” with a sentence, a picture or a short video. The final output would be a video with the bottom line “Sensitivity is strenght. La Roche Posay – Alway consider sensitivity a value”.