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Climate Investment Funds Visual Identity

Led the strategic redesign and governance of the Climate Investment Funds (CIF) visual identity, transforming fragmented outputs into a cohesive, scalable design system. I defined the evolved brand language and directed its implementation across digital and print, including the redesign of cif.org as a user-centered, WCAG-compliant communications platform. In parallel, I established a publications framework and led the development of guidelines, tools, and training—embedding consistency, enabling self-service, and positioning design as a core driver of CIF’s global visibility and engagement.

All content of the of the Climate Investment Funds visual identity is ©CIF.

Impact

  • Elevated CIF’s global brand perception
    Transformed CIF’s visual identity into a modern, high-caliber system that strengthened credibility with donors, partners, and international stakeholders

  • Created a unified cross-platform design system
    Established consistent visual standards across website, publications, presentations, and campaigns—eliminating fragmentation and significantly improving brand coherence

  • Redesigned cif.org as a strategic communications platform
    Delivered a user-centered, accessible website that improved content discoverability, storytelling, and engagement across diverse global audiences

  • Professionalized publications at scale
    Developed a robust publications framework (templates, layouts, visual language) enabling teams to produce high-quality, consistent reports and knowledge products efficiently

  • Increased clarity and accessibility of complex content
    Applied strong information design and visual storytelling to make technical climate finance content more understandable and engaging

  • Enabled organizational efficiency and self-service
    Introduced templates, guidelines, and training that empowered teams to create on-brand materials independently, reducing bottlenecks and improving turnaround times

  • Strengthened strategic communications impact
    Ensured all visual outputs supported CIF’s fundraising, outreach, and stakeholder engagement objectives through clear, compelling design

  • Embedded accessibility and inclusivity in design practice
    Integrated WCAG-compliant approaches and inclusive design principles across digital and print outputs, expanding reach and usability

Comparison of old and restyled Climate Investment Funds logos, showing the redesign process with color circles and logo updates.
Colorful logo with the letters 'C' and 'E' and three slash marks in a pattern, surrounded by a grid with measurements labeled in blue and pink.
A promotional poster for the Climate Investment Funds featuring a large photo of an orangutan and various pages of a detailed biodiversity report, with sections on results, biodiversity, and conservation.
Open magazine with an article titled 'Results Deep Dive Series,' featuring a close-up photo of an animal with brown and cream fur and large eyes, along with photos of other animals such as a deer in a natural setting.
A brochure titled "Industry Decarbonization: Mexico Overview" featuring images of a city skyline, a cargo ship at sea, a worker in a factory, and industrial equipment, with logos and links for CIF and social media at the bottom.
A laptop on a wooden desk displaying a website about Ethiopia's plan to protect its coffee forests, with a smiling man among coffee plants. The background shows a bright office space with large windows and a plant.
An infographic showing the impact of climate investment funds as of December 31, 2023. It includes metrics such as 39.6 million tons of reduced greenhouse gas emissions annually, support for 55.4 million people coping with climate change, 23.3 gigawa
A graphic with a door opening to a green landscape with wind turbines, solar panels, and oil rigs, surrounded by dark industrial factories emitting smoke; text reads 'Act Now! Accelerating transition in a post COVID-19 world'.
Cover of the CIF Annual Report 2019 featuring a young girl in a school uniform sitting at a desk in a classroom with a wooden backboard and some framed items on the wall behind her.
An infographic titled 'The Three NBS Actions' showing three large concentric circles labeled 'Protect,' 'Manage,' and 'Restore.' Beneath the circles are smaller icons representing different natural environments, including forests, wetlands, rangeland
Infographic showing 2023 climate and infrastructure project data. It includes sections on financing, projects, land and water management, knowledge development, and infrastructure, with related statistics and impact information.
Infographic showing the allocation of climate investment funds across various Sustainable Development Goals (SDGs), with total investment of $7.16 billion across 357 projects. The goals include No Poverty, Zero Hunger, Gender Equality, Clean Water an
Flowchart illustrating steps on how to access CIF funding with icons representing each stage, from call, expression of interest, evaluation and selection, endorsement, investment plan, to close-out and learning.
Flowchart titled "How CIF Operates" showing steps in a process, including Need, Contribution, Eligibility, Expression of Interest, Country Selection, Projects, Implementation, Monitoring and Evaluation, Approval, Investment Plan, and Close-Out and Le
Two white t-shirts hanging against a teal background. The t-shirt on the left displays a colorful abstract design with green, yellow, orange, and blue shapes. The t-shirt on the right has partially visible text, with the letters 'CIF' showing.
Colorful open umbrella with yellow, green, and blue panels resting on a white background.
Person wearing a black jacket carrying a teal bag with the words "Climate Investment Funds" printed on it.
A colorful baseball cap with yellow, white, teal, and black sections, featuring the "CIF" logo.
Fact sheet for the Climate Investment Funds' Global Energy Storage Program discusses renewable energy growth, low-carbon economies, and energy storage technology investments.
Infographic titled 'The Chain Reaction' illustrating four steps towards net zero emissions: 1. Enabling Environment with setting countries on the right path, 2. Financial Environment for first movers, 3. Finance at Scale for scaling up, and 4. Net Ze
A white bottle with a metallic silver cap and colorful stripes at the bottom, featuring the letters 'CIF' on the front, set against an orange and yellow gradient background.
A chart showing color combinations for accessibility standards, with different row backgrounds and colored circles indicating which color combinations are acceptable for small and large text or graphics, marked with symbols like 'a', 'A', 'x', and ci
Infographic titled 'ANNEX A: CIF PROGRAM SNAPSHOTS', divided into two sections. The left section covers 'Clean Energy' with details about the CIF funding, recipients, contributors, regions, sectors, results, and co-financing. The right section covers