Back to Homepage

UN Decade of Family Farming

Led the design of the visual identity for the UN Decade of Family Farming, a global program spanning 150+ countries and diverse stakeholders. I developed a scalable, culturally adaptable system based on geometric pictograms and the SDG color palette, ensuring clarity and consistency across languages and contexts. I also created comprehensive guidelines, templates, and tools to enable decentralized adoption. Designed for longevity and ease of use, the identity continues to be widely implemented across global programming years after launch.

All content of the UN Decade of Family Farming Visual Guidelines is ©FAO.

Impact

  • Adopted as the official brand identity for a 10-year UN global initiative (2019–2028)

  • Implemented across 150+ countries by governments, UN agencies, NGOs, and civil society organizations

  • Jointly deployed by two UN lead agencies — FAO and IFAD — and their full partner networks

  • Designed for use by non-designers across diverse institutional contexts, removing the need for centralized creative oversight

  • Multi-language adaptation guidelines enabled consistent implementation across all official UN languages and beyond

  • Identity system remains in active use in 2026 — seven years after launch, with no redesign required

  • Facilitated unified visual messaging for family farming advocacy at international, regional, and national levels simultaneously

Cover page of a guide titled 'United Nations Decade of Family Farming 2019-2028' with colorful, stylized figures of a family holding hands, and a section labeled 'Visual Identity Guidelines for Graphic Designers', last updated on May 10, 2019, publis
A man with glasses and a beard holds up two booklets titled 'United Nations Decade of Family Farming 2019-2028' during a conference. There are nameplates and a microphone in front of him, and a world map in the background.
International exhibition hall with signs celebrating United Nations Decade of Family Farming from 2019 to 2028, featuring colorful graphics of people holding hands, and informational posters in multiple languages.
Visual representation of the UN Decade of Family Farming emblem in six languages including Arabic, French, Spanish, Russian, Chinese, and English, with the years 2019-2028 and a colorful logo of five stylized people holding hands above three orange s
A page from a visual identity guidelines document showing colorful, geometric illustrations of various human figures, animals, and objects, alongside explanatory text about the UNF 4 human figures emblem and usage instructions.
Cover page of a report on the United Nations Decade of Family Farming 2019-2028, featuring colorful graphics, images of hands holding peanuts, a building with flags, and various icons representing sustainable development goals.
Conference room with panel of five people sitting at a long table, woman with curly hair speaking at a podium with banners showing logos of UN FAO, UN Decade of Family Farming, and IFAD; large screen behind displaying a zoom call with more participan
A woman with curly dark hair and glasses wearing a green jacket, sitting at a desk with a sign that reads 'Ana Paula de la O Campos, Programme Adviser, Rural Poverty Reduction Programme, FAO.'
A tote bag with colorful illustrations of gardening tools, animals, and plants, and a label that reads 'United Nations Decade of Family Farming 2019-2028' being held by a hand against a yellow background.
An indoor lobby area with large colorful cubes displaying sustainable development goals. People are walking and talking, and some are looking at the cubes.
An indoor hallway with people walking, next to a digital display promoting the United Nations Decade of Family Farming 2019-2028 initiative.
Two white T-shirts on a blue background, one with a graphic design of a map of Africa made of yellow lines, with the text 'United Nations Decade of FAMILY FARMING 2019-2028' and colorful human figures at the bottom. The other T-shirt has a placeholde
People walking in a modern indoor space with various colorful signs about social and environmental issues, above a glass and metal ceiling structure.
Three people taking a selfie at an event, standing in front of a sign that mentions the United Nations Decade of Family Farming 2019-2028.
A white mug with a logo for United Nations Decade of Family Farming 2019-2028, featuring an illustration of five colorful figures holding hands on a green background
Two women placing a sign at the United Nations marked with text indicating a decade of family farming from 2019 to 2028, inside a modern building with glass windows and a high ceiling.
A person holding a pamphlet about family farming, with the United Nations logo and text, while using a smartphone. The person is wearing a yellow jacket, a silver watch, and a ring, with a black purse nearby.
Interior view of a conference or exhibition hall with people walking past colorful banners promoting United Nations Sustainable Development Goals, including clean energy, climate measures, peace and justice, family farming, and infrastructure, under