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World Food Day 2018 Global Campaign

World Food Day 2018, led by the Food and Agriculture Organization of the United Nations (FAO), centered on the global call to action “Our actions are our future.” I developed a universal, adaptable visual identity deployed across 150+ countries, with materials translated into 30+ languages. The system enabled local customization using landmark imagery while maintaining global consistency. I also created a unified visual branding framework for FAO International Days, still in use today, and designed the FAO HQ event, including a large-scale SDG2 installation, exhibition, and an interactive LED wall connected to a custom app.

I designed this video to thank all our partners whose contributions made the World Food Day 2018 campaign extraordinary.

Impact

Global Reach & Events

  • 300+ events recorded in over 150 countries

  • Campaign materials translated into 30+ languages

  • Ceremony attended by ~100 international journalists, photographers, and camera operators

Media Coverage (print & online, 16–23 October)

  • 4,141 stories detected across all monitored sources

  • 257 top-tier stories from major international outlets

  • The WFD ceremony peaked on 16 October with over 2,060 stories in a single day

Social Media

  • 1,200+ social media posts published in multiple languages

  • 42,000 mentions from non-FAO accounts

  • 400 million accounts reached in their feeds

  • +62% increase in mentions vs. 2017

  • Reach doubled compared to the previous year

Website

  • New WFD2018 website drove +83% additional traffic to fao.org(vs. +60% in 2017)

Video

  • WFD ceremony live signal accessed by 70+ TV channels, including France24, ABC, BBC, RAI, and CBS

  • FAO videos used 154 times by 26 channels in 60+ countries (tracked via Teletrax)

Pro-Bono Advertising Highlights

  • 66 million households reached in the NENA region via Cartoon Network TV broadcast

  • 4.7 million people reached in cinemas across Mexico

  • 4.5 million views per day for 40 days on Jakarta transport network advertising

  • 12 million metro, train, and bus passengers reached across Italy, plus Madrid, Berlin, Barcelona, and Montevideo

Source: WFD 2018 - Complete Media Report, ©FAO 2018

A colorful poster for World Food Day, featuring a cityscape with ancient ruins, a church, and flying birds at sunrise, with logos of UN Food and Agriculture Organization and related organizations, emphasizing zero hunger by 2030.
An indoor exhibit with large photographs and informational panels about children from diverse backgrounds, part of a campaign for World Food Day. The display features hanging cubes with images of children and a large yellow bowl in the center.
Flyers promoting World Food Day on October 16, 2018, with messages about future actions and hashtag #ZeroHunger, features illustrations of children and people, and logos of the Food and Agriculture Organization of the United Nations and Sustainable D
A digital display board showing information about World Food Day 2018, highlighting the goal of zero hunger, with a large bowl icon and numerous small images of people.
A modern glass skyscraper with the name "Dai-ichi Life GYO" on the side, in an urban setting with other buildings. Turkish flags are flying in front of the building. Several pedestrians are walking on the sidewalk, and cars are on the street. The sky
Audience watching a presentation or film in a movie theater with a large screen displaying a collage of images and text that reads 'only if we act now.'
An indoor exhibition with display boards featuring photographs and information. Several people are viewing the displays, one woman in dark clothing and a lanyard is in the foreground, engaging with a display. The setting appears to be a conference or
A young boy in a striped shirt is sitting at a table holding a booklet about sustainable development goals, with an adult woman wearing a colorful patterned dress standing beside him, touching his head gently.
Close-up of a flyer or brochure with Hungarian text, mentioning COVID-19, vaccination, and the hashtag #ZeroHunger, with a background that appears to be wooden.
A group of people, including children and adults, gather outdoors on a dirt ground against a cloudy sky. Some of them are holding a banner with French text about a global food day and futuristic food security goals, with a UNICEF logo and date of Oct
Rear view of a bus with a license plate DB 945WD, displaying a digital sign showing the number 160. The bus has various stickers, including a speed limit sign of 80 and 100. The background shows historic buildings and people walking.
Group of people participating in an outdoor walk for environmental awareness, holding a large banner with Arabic text and smaller signs promoting waste reduction and global environmental goals.
Bus stop with digital billboards displaying an advertisement in Spanish for World Food Day, featuring illustrations of people and the hashtag #HambreCero.
Group of people wearing white shirts posing outdoors for a photo during an event, with a banner in the background that reads '16 de octubre de 2018 Día Mundial de la Alimentación' and other Spanish text.
People waiting at an underground metro station, with advertisements on the wall and a train approaching in the distance.
Inside a subway train, showing digital screens with advertisements and information, with passengers seated and standing, yellow handrails, and a curved ceiling.
Group of six people at the beach holding a large Instagram-style photo frame with Arabic and English text for World Food Day 2018, promoting zero hunger.
Banners displayed at an indoor event showcasing portraits of diverse individuals and information about World Food Day, sustainable development goals, and zero hunger initiative with people walking in the background.
Exhibition display about the United Nations sustainable development goals in a large indoor space, featuring informational panels, photographs, and text in French, with a large screen above showing the same info.
People gathering around an informational display at an indoor event about global issues such as climate change, migration, and hunger, with hanging posters and photos from the ceiling.
Exhibit display with hanging photographs of diverse individuals inside a modern building, with blue informational banners on either side and a yellow circular barrier at the bottom.
Group of people holding signs promoting World Food Day and the importance of zero hunger, standing outdoors.
Indoor lobby area with digital screen and photo booth for World Food Day. The screen displays a collage of photos and text reading 'Zero Hunger by 2030 is possible.' Two people are using the photo booth, which features graphics and text about ending
A city bus stop with an advertisement poster and a map on the side. There is a man standing at the bus stop, and a white van and a black car are visible behind the bus stop. A man is sitting inside the white van, and a woman is sitting on a bicycle b
A group of people participating in a parade or demonstration holding banners and colorful umbrellas during a celebration for World Food Day 2018 on October 16, 2018, outdoors on a sunny day with green trees in the background.
Group of women dancing on stage during an outdoor event for World Food Day, with a large banner in the background displaying event information and slogans.
A panel of six diverse individuals seated on a stage in front of a large blue banner at a conference or event. The audience, mostly dressed in business attire, is seated and attentive. The room features flags on the upper level and tables with microp
A panel of five people sitting at a desk during a conference or meeting at the European Parliament. The background displays banners and screens with text about food research and innovation, and the European Union flag is visible.
Display of photographs and posters of various individuals, set up on stands inside a building, possibly for an exhibition or awareness campaign.
Panel discussion at a conference with five women seated on stage, with the words 'Our Actions are our Future' and '#ZeroHunger' displayed on a large screen behind them. Audience members are visible in the foreground.
White T-shirt with the message: "Our Actions are our Future. A #ZeroHunger world by 2030 is possible." on the front, and the logos of UN Food and Agriculture Organization and Sustainable Development Goals along with the date 16 October 2018 and the w
White tote bag with orange and blue text promoting World Food Day, featuring silhouettes of two children reaching for food, with the message about achieving a zero hunger world by 2030.
White mug with blue band around top featuring logos and text about World Food Day; orange liquid inside; part of the mug's message visible reading 'Our actions are our future' and promoting #ZeroHunger by 2030.
White and orange baseball cap with printed message about sustainability and a blue sticker for World Food Day.