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World Food Day 2019 Global Campaign

World Food Day is FAO’s flagship global campaign, reaching governments, institutions, partners, and the general public worldwide. For the 2019 edition, I developed a distinctive visual concept designed to stand out while remaining adaptable for global use. The visual was then adapted to different products, including a communication kit that was translated and distributed to 150 partner countries around the world. The branding system was designed to be easily adopted and localized by partner countries, ensuring global consistency while allowing contextual flexibility. I also personally led the creation of the main campaign video, handling concept development, editing, and post-production end to end.

All content of the World Food Day campaign is ©FAO.

Impact

  • 400+ events in up to 150 countries; 40+ languages

  • 3,575+ media articles reaching 3.9B potential readers

  • #WorldFoodDay reached 490M+ accounts

  • Campaign website generated nearly 987K page views

  • Pro-bono advertising increased by 60%, including high-visibility public placements such as Times Square

Source: World Food Day 2019 Marketing, Outreach and Media Report, ©FAO 2019

Celebration of World Food Day on October 16, 2019, with a colorful background of abstract food-themed patterns, and silhouettes of two children playing, along with messaging about healthy diets, actions for a hunger-free world, and the hashtag #ZeroH
World Food Day 2019 official video designed by Creative Director Andrea Carega for UN FAO, displayed on the screens of New York's Times Square.
A man standing at a podium with the United States Senate seal, giving a speech or presentation. Behind him are two flags and maroon curtains. To the left and right of him are banners promoting World Food Day and the Food and Agriculture Organization
A crowd of people holding World Food Day banners at an outdoor event with tents and a partly cloudy sky.
A woman holding a child in front of a vibrant red, orange, and yellow backdrop with abstract shapes and a white silhouette of a dancer. The woman and child are wearing animal print and striped clothing. The backdrop features the text 'Working for #Ze
A city bus with passengers inside, some standing and some seated, waiting at a bus stop. The bus displays the route number 170 and the destination 'Agrisolt'. There is a colorful advertisement on the side of the bus promoting healthy eating and world
A large outdoor electronic billboard displaying an advertisement with the faces of three women. The billboard is mounted on a modern white building with a tree with bare branches nearby.
A digital screen displaying a sunset with orange, pink, and purple hues, and silhouettes of a person and trees, with text in Spanish that reads 'Una ALIMENTACIÓN SANA' over the sunset and additional text at the bottom.
A man in a suit is speaking at a podium during a formal event, with four other individuals seated at a long table behind him. The background includes a large white banner with text and graphics, a framed photo of a man on the wall, and a projection s
Digital advertisement poster at a subway station for World Food Day, promoting healthy eating habits for a sustainable future, with illustrations of a fish, a bowl of food, and children playing.
Indoor shopping arcade with glass roof and ornate windows, crowded with people walking and shopping.
Colorful brochure with text about World Food Day, healthy diets, and sustainable development goals, featuring illustrations of children and fruits, laid on a white surface.
Group of children and a woman standing in front of an informational booth at an outdoor event, with colorful banners promoting healthy diets and celebrating 50 years of an organization, on a grassy area under a tent.
School children at a booth for World Food Day event holding a colorful poster promoting healthy diets and zero hunger, with other booths visible in the background.
A group of diverse people participating in a World Food Day event, walking outdoors in an urban area, wearing white T-shirts with the event logo and orange caps.
A group of four people standing outdoors in front of banners and a tent, participating in a World Food Day event, with one person wearing a race bib with the number 0109.
A colorful graphic promoting World Food Day with Chinese text, symbols of fruits and vegetables, and silhouettes of children playing.
Group of children and adults outdoors holding up lettuce heads during a community event or celebration. Some children hold signs related to healthy eating. There are banners and a white wall in the background.
Digital display promoting actions for a sustainable future, featuring children and symbols of healthy diets, the environment, and food. There is a section mentioning the United Nations Food and Agriculture Organization and the Sustainable Development
A woman and an older woman holding a sign in front of a colorful background with signs about World Food Day, sustainable development goals, and healthy eating.
Group of children in school uniforms holding posters and tote bags at an event promoting healthy eating in 2020, with classroom decorations and a large World Earth painting in the background.
City street scene showing parked cars along a sidewalk, a digital bus stop display, and tall modern buildings in the background.
Group of people at a food event, pouring soup from a black pot, with colorful signage in the background.
Photo of a historic building with ornate architecture and a clock tower against a blue sky. Colorful banners related to World Food Day are hanging in front of the building.
The interior of an aircraft cabin with overhead compartments, digital screens, and seated passengers.
Radio station studio with two people speaking into microphones, one woman with dark hair and the man with gray hair and glasses, surrounded by posters on the wall promoting radio shows and campaigns, with recording equipment and a glass of water on t
A group of diverse women and a man standing together in front of a colorful banner that reads, "International Day of Rural Women, 15 October 2019," with various logos and symbols, including images of children, flowers, and fish.
Tall building with multiple digital billboards displaying advertisements, including one for LG, one for Sunglass Hut, and a music video with two silhouette dancers. Crowds of people at street level.
School children and students holding colorful posters and banners for World Food Day celebration outdoors under trees.
A panel discussion with five women and one man seated on stage, with a colorful backdrop and a large screen displaying 'World Food Day' and related graphics.
A group of nine young students, six boys and three girls, standing outside on a dirt ground. They are dressed in school uniforms with some in light shirts and others in darker, grayish or purple shirts. Behind them are two large colorful posters on d
A man in a suit speaking at a podium during a conference or event related to World Food Day, with a large colorful backdrop behind him celebrating the day on October 16, 2019. The backdrop features graphics of children jumping, fish, and various abst
A panel of five people sitting on a stage at a conference, with a colorful banner behind them. The banner displays the logo of the Republic of Mozambique and mentions World Food Day on October 16, 2019. The panel includes four women and one man dress
Group of people dressed in colorful formal attire standing together at an event, with banners in the background promoting health and life-saving messages.
A panel discussion at a conference about healthy eating and food security, featuring three people seated at a table with microphones, surrounded by banners and posters promoting the event and the importance of healthy alimentation.
People standing and sitting inside a modern subway train with overhead digital display showing an advertisement and a screen displaying a crowd of smiling children.
A large group of people seated in rows inside a conference room, facing a stage with a colorful presentation screen, with some individuals wearing traditional caps and headscarves, and a clock on the wall showing the time as approximately 8:15.
A conference or panel discussion with five people on stage, four men and one woman, seated in white chairs, with a man standing at a podium. Behind them is a large screen displaying various icons and logos related to food and nutrition, including sym
A group of six women standing side by side in front of a poster at a conference or event. The poster mentions World Food Day and healthy diets. The women are smiling and dressed in business attire.
An airport waiting area with black chairs, a TV screen displaying colorful graphics, and a few people sitting and waiting. The ceiling is gray with circular light fixtures, and there is a vending machine and an exit sign in the background.
A diverse group of people gathered outdoors for an event, holding colorful signs promoting healthy diets for a better future, with some posing for the camera.
Two women standing behind a table at a booth, with a basket of fresh vegetables including broccoli and carrots, and a colorful backdrop with abstract shapes and Russian text promoting sustainable development and healthy eating.
Group of six people standing in front of a World Food Day policy banner, including officials and a chef, celebrating October 16, 2019, with logos of FAO, UN, and other organizations.
Four people standing outdoors holding posters promoting healthy eating, with a logo and French text on the posters.
Group of six smiling people, including women and a man, at an outdoor event or market, wearing blue jackets and some with blue hats, holding signs that promote healthy eating and nutrition, with tables of jars in front of them.
People shopping for fruits at a supermarket, with shelves of peaches and other produce, and colorful lanterns hanging from the ceiling.
Three women are holding a large fake social media frame at a health fair, with a backdrop of wooden crates filled with artificial fruits and vegetables, and banners promoting healthy eating and the United Nations.
Colorful brochures about healthy diets for a hunger-free world, featuring silhouettes of children jumping and various food illustrations, associated with World Food Day on October 16, 2019.
A man speaking at a podium during a conference or event with a large red and blue background that includes text about the UN and sustainable development goals, with an audience in front.
Group of six people standing in front of a World Food Day poster in an office. The poster mentions the date October 16, 2019, and the location Namibia. There are flags and framed pictures on the walls.
A panel of six people seated in front of a large screen displaying images of spices and food, during a discussion or presentation, with bottles of water on the floor nearby.
Group of people participating in an outdoor event holding a large colorful banner with the United Nations Food and Agriculture Organization (FAO) logo and the text 'OUR ACTION FOR FUTURE'.
Three women wearing yellow shirts at an indoor event. The woman on the right has blue hair, a red hat, and is smiling. The woman in the middle has a pig mask on her head. The woman on the left has dark hair and is also smiling. There are booths and p
Group of eight diverse people standing in front of a colorful World Food Day banner, holding certificates and wearing floral decorations, at an indoor event.